What was it like growing up in a family that made toys for a living?

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Alan Hassenfeld (CEO at Hasbro Foundation & Member of Board of Directors at Salesforce)

Alan Hassenfeld, Former Chairman and CEO of Hasbro Toys, talks with Sarder TV correspondent, Vanessa Tyler, about his family company and what it was like growing up in the toy business. He tells stories of being able to attend toy fairs with his Dad and getting to see all the new inventive toys from around the world. Hassenfeld shares his family’s focus on creating toys that will stand the test of time and continue to stimulate a child’s curiosity and imagination.

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Alan Hassenfeld

CEO at Hasbro Foundation & Member of Board of Directors at Salesforce

Mr. Hassenfeld is Chairman of the Board of Hasbro, Inc., a worldwide leader in children's and family leisure time entertainment with $2.9 billion in revenues. Mr. Hassenfeld began his career at Hasbro in 1970, was appointed Vice President of Marketing and Sales in 1978, became the President of the company in 1984, and received the titles of Chairman and CEO in 1989. Mr. Hassenfeld is the recipient of the Honorary Doctor of Humanities Award from Bryant College and the Honorary Doctor of Business degree from Roger Williams University and Johnson and Wales University. Currently he is CEO at Hasbro Foundation & Member of Board of Directors at Salesforce

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