Can you explain your global concept of innovation in product development?

Alan Hassenfeld (CEO at Hasbro Foundation & Member of Board of Directors at Salesforce)

Alan Hassenfeld explains his belief that company’s need to do more than develop products in house. He talks about how his company partners with the inventing community around the world to keep their products relevant and innovative. According to Hassenfeld, it is important in these fast-changing times to look everywhere for new ideas and to keep iconic products fresh.

Alan Hassenfeld

CEO at Hasbro Foundation & Member of Board of Directors at Salesforce Mr. Hassenfeld is Chairman of the Board of Hasbro, Inc., a worldwide leader in children's and family leisure time entertainment with $2.9 billion in revenues. Mr. Hassenfeld began his career at Hasbro in 1970, was appointed Vice President of Marketing and Sales in 1978, became the President of the company in 1984, and received the titles of Chairman and CEO in 1989. Mr. Hassenfeld is the recipient of the Honorary Doctor of Humanities Award from Bryant College and the Honorary Doctor of Business degree from Roger Williams University and Johnson and Wales University. Currently he is CEO at Hasbro Foundation & Member of Board of Directors at Salesforce

VideoPlayPink
What is the story behind Hasbro Toys?
IconPrene Previous Video
VideoPlayPink
How do you keep iconic brands fresh & exciting?
IconNepre Next Video

About the Author

james

Alan Hassenfeld

CEO at Hasbro Foundation & Member of Board of Directors at Salesforce

Mr. Hassenfeld is Chairman of the Board of Hasbro, Inc., a worldwide leader in children's and family leisure time entertainment with $2.9 billion in revenues. Mr. Hassenfeld began his career at Hasbro in 1970, was appointed Vice President of Marketing and Sales in 1978, became the President of the company in 1984, and received the titles of Chairman and CEO in 1989. Mr. Hassenfeld is the recipient of the Honorary Doctor of Humanities Award from Bryant College and the Honorary Doctor of Business degree from Roger Williams University and Johnson and Wales University. Currently he is CEO at Hasbro Foundation & Member of Board of Directors at Salesforce

Recent Interviews

See All

Full Interview – Matt Dixon

Matt Dixon (Founding Partner of DCM Insights & Wall Street Journal…

Watch Now linkarrow

Introduction – Ray Rothrock

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow

Learning is… Essential

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow

What industries do you see using artificial intelligence?

Paul Daugherty  (Author & Chief Technology and Innovation Officer at…

Watch Now linkarrow

NYSCI Talks

New York Hall of Science’s 5th annual Spring for STEM. The event entitled Gene Editing and the Future of Disease: The CRISPR Revolution featured a panel of experts in bioengineering and genetics who discuss the policy and ethical implications of this new technology. Watch more videos and full episode of this event here

Sarder TV ‘Street Beat’

Sarder TV ‘Street Beat’ hit the road to cover New York Fashion Week. Join host, Tracey Fitzpatrick backstage and on the runways with reports and insights from designers, business owners, models and more.
Watch more videos and full episode of this event here