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How does enterprise selling differ from transactional selling?

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Dave Mattson (Author & CEO, Sandler Training)


Dave Mattson examines the differences between enterprise selling and transactional selling a product or service. He provides examples of both transactional sales and enterprise sales and explains that with enterprise sales you are hopefully building a long-term relationship based on the type of product or service sold.

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About Author

Dave Mattson

Author & CEO, Sandler Training

Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler Training, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy and client satisfaction.

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Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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