How do you create learning that makes a difference?

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Robert Burnside (CLO, Ketchum)

Robert Burnside talks about the importance of creating learning programs that are not just a waste of employee time. He discusses why when creating a learning program, you have to keep the end goal in mind and that it adds to the bottom line. According to Burnside, if learning programs do not contribute to corporate goals then CEOs will find outside organizations or consultants to achieve the needed objective.


About Author

Robert Burnside

CLO, Ketchum

Robert was named partner by Ketchum in 2005 and he oversees Ketchum’s learning and development function, including ethics policies and practices. He has applied this learning in a variety of roles including consulting, professional services, and executive management. Robert worked for 12 years in marketing and merchandising with Wrangler Brand Apparel, and 14 years in executive development with the Center for Creative Leadership, consistently ranked in the top ten globally among leadership providers by the Financial Times.

Associated Organizations

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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