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Jeff Rosenblum (Author & Co-President of Questus)
Jeff Rosenblum discusses a well-known food company as an example of an organization that has failed to understand that many people are no longer watching traditional advertising on TV or on other media. He talks about how research shows that many people now simply look away from TV advertising to engage with their mobile devices until their show returns. Rosenblum provides his view that organizations need to understand what consumers want and expect from branding efforts.
