What do you see as your strengths as a leader?
Joan O’Neil (EVP Knowledge & Learning, Wiley) https://youtu.be/DQoe-pOQ21k Joan O’Neil discusses her leadership skills and how this has helped Wiley Publishing…
Learning from the Best
How did you get started in publishing?
Joan O’Neil (EVP Knowledge & Learning, Wiley) https://youtu.be/8E-TzvV25W8 Joan O’Neil, Executive Vice-President of Knowledge and Learning at Wiley Publishing, talks with…
How can the advertising industry embrace change?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/bJ-8Mec23cw Jeff Tan provides three simple steps for the advertising industry and the out of…
What are the elements of a great campaign?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/6IH6rARseeU Jeff Tan lays out the elements of a great advertising campaign including providing strong…
How do you keep your biggest clients?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/C-fKsSUHOq0 Jeff Tan discusses the challenge of keeping big clients such as Disney, General Motors,…
How do you encourage idea collaboration?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/am-KJdVDlG8 Jeff Tan talks about how the collaborative environment at Posterscope that encourages staff to…
What are your responsibilities as VP of Strategy?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/arYUUBXSTrg Jeff Tan discusses his specific responsibilities at Posterscope including overseeing data, and product innovation.
How do you encourage idea creation?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/Y14fZU9biow Jeff Tan talks about the value of collaboration at Posterscope in idea creation. He…
How does Posterscope stay ahead of the competition?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/QDUMUCm7MMM Jeff Tan discusses how Posterscope is able to be successful in the face of…
What is the impact of mobile technology?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/kFaQH9eQe2U Jeff Tan offers his thoughts on how advertisers need to think mobile first when…