What do companies need to focus on for long term success?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman provides his three strategic imperatives to achieving long term profitability…
Learning from the Best
How can businesses compete in challenging industries?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about some of the industries that are harder to…
What do companies need to do to sustain long term growth?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman discusses what companies should do to help ensure long term…
Why is creating strong brands important as effective business strategy?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about why brand development should be part of an…
What is the meaning of a brand?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he…
How do you make a product stand out from competitive products?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman provides examples of the types of products or services that…
How do you come up with breakthrough products?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the development of great products or services. According…
What’s the checklist for ensuring effective strategy formulation? By Leonard Sherman, Author & Adjunct Professor at Columbia Business School
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman Goes through his three-step checklist for ensuring that your business…
Introduction – James Lam
James Lam (Independent Director & Risk Committee Chair, E*TRADE)
Introduction – Maciej Kranz
Maciej Kranz (Author & VP Corporate Strategic Innovation, Cisco)