What is the best way to approach change within an organization?
Joseph McGee (Author & District President, HDI) Joseph McGee talks about how difficult change can be for employees. He provides…
Sarder Author Talks
Why should managers focus on face to face communication?
Joseph McGee (Author & District President, HDI) Joseph McGee talks about the importance of providing face to face meetings with…
What is the concept of co-ownership & how can it improve success?
Nilofer Merchant (Author of The Power of Onlyness) Nilofer Merchant discusses the concept of co-ownership of a product or service. She…
Introduction – Jeff Rosenblum
Jeff Rosenblum (Author & Co-President of Questus)
Full Interview – Jeff Rosenblum
Jeff Rosenblum (Author & Co-President of Questus)
Learning is… Oxygen
Jeff Rosenblum (Author & Co-President of Questus)
Can you explain the concept of friction in marketing and advertising?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum defines the concept of friction as it applies to the daily lives…
How is search, mobile & social technology disrupting the consumer – brand relationship?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum describes what he calls the exponential curve that every brand sits on…
How can both the new & old methods of advertising be used effectively?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum provides his view of how traditional advertising content can be utilized successfully…
How should organizations address both macro & micro friction?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum provides actionable advice for organizations to produce products and services and marketing…