What is the Dynamic Market Leverage Model?
Linda Popky (Author & President, Leverage2Market) Linda Popky talks about what she calls the “dynamic market leverage model”, that is discussed…
Book Review
What is the central thesis of Marketing Above the Noise and who should read it?
Linda Popky (Author & President, Leverage2Market) Linda Popky talks about the value of her book, Marketing Above the Noise, to anyone…
Why “save less, earn more”?
Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s) In a controversial recommendation, Schiff discusses how if you are…
“Win-win is a loser”
Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s) In an another controversial discussion, Schiff talks about his theory…
Know-how is good, know-who is better.
Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s) In his book, Business Brilliant, Schiff states that “Know-how is…
How do you define Business Brilliant?
Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s) Lewis Schiff discusses how he took the concept of Football…
Why did you write Business Brilliant?
Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s) In this video, Lewis Schiff, Executive Director of Inc. Magazine’s…
About your book Staying Power
Michael Cusumano (Author & Professor, MIT) Michael Cusumano talks about the most important principle laid out in his book, Staying Power.…
Can you provide an overview of the five strategies from Strategy Rules?
Michael Cusumano (Author & Professor, MIT) Michael Cusumano talks about the five strategies all used by Steve Jobs, Bill Gates and…
Why did you write Strategy Rules and why now?
Michael Cusumano (Author & Professor, MIT) Cusumano talks about why he wrote, Strategy Rules, along with his co-author David Yoffie, which…