What has led to an increased interest in a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains what she sees as contributing factors to the popularity of the…
Marketing & Sales
What is the best way to determine if a company will benefit from a subscription-based business model?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter goes over the benefits of implementing a subscription-based business model. This includes…
What are the drawbacks of a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains some of the problems that can arise with a membership business…
How does consumer privacy coexist with a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains the issue of privacy and how it relates to membership organizations.…
What kinds of companies are transitioning to a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter provides examples of types of companies and industries that have jumped into…
Why should companies move from the sales approach of the funnel to the chute?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains why she thinks companies that are implementing a membership business model…
What is the importance of a Superuser to a membership-based business?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter defines a Superuser and explains how these very special customers can help…
How important is pricing in a membership business model?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter discusses the importance of choosing the right pricing when implementing a subscription…
What are freemiums & how are they used?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter defines freemiums and explains how some companies use them to attract new…
What is the best way for an established company to introduce a membership-based business model?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter talks about how established companies can gain experience in a limited way…