What is the strategy behind studying consumer “pain points” in shopping behavior?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about how companies should be analyzing what problems or…
Marketing & Sales
What criteria did a company like Snapchat use to be successful?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides his thoughts on why the company Snapchat, with what…
Why did you write Getting to Like?
Jeremy Goldman (Author & CEO, Firebrand Group) Jeremy Goldman, founder, and CEO of the Firebrand Group, has a conversation with…
How to Attract Celebrities to Join Social Movements?
Russell Stevens (Social Marketing Expert and Partner, Saddle River Group) Russell talks about how companies or organizations often start with looking…
Common Mistakes on Social Media Marketing
Russell Stevens (Social Marketing Expert and Partner, Saddle River Group) Russell talks about how companies or organizations often start with looking…
Why Do People Join Social Movements?
Russell Stevens (Social Marketing Expert and Partner, Saddle River Group) Russell attributes the growth and success of social movements to a…
What makes a great sales person?
Regis Courtemanche (Director Learning & Talent Development, BuzzFeed) The best sales people, according to Regis Courtemanche, are those that listen and…
What is the most important strategy for selling?
Joe Ilvento (Author & CLO, CommVault Systems) Joe Ilvento offers a story that explains the importance of building value when selling…
What is the key to getting customer referrals?
Joe Ilvento (Author & CLO, CommVault Systems) Joe Ilvento talks about ways in which companies can improve the chances that they…
What are good customer service benchmarks?
Joe Ilvento (Author & CLO, CommVault Systems) Joe Ilvento goes through some of the common benchmarks or metrics in customer service…