How can VR be used in digital learning in the PR industry?

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Robert Burnside (CLO, Ketchum)


Robert Burnside looks at ways that virtual reality (VR) could be used in the field of public relations. He suggests that VR could help with creating a better story and provide greater insight into communication with audiences.

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About Author

Robert Burnside

CLO, Ketchum

Robert was named partner by Ketchum in 2005 and he oversees Ketchum’s learning and development function, including ethics policies and practices. He has applied this learning in a variety of roles including consulting, professional services, and executive management. Robert worked for 12 years in marketing and merchandising with Wrangler Brand Apparel, and 14 years in executive development with the Center for Creative Leadership, consistently ranked in the top ten globally among leadership providers by the Financial Times.

Associated Organizations


Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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