How is managing a virtual team different from managing a face to face team?

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Robert Burnside (CLO, Ketchum)


Robert Burnside discusses the difficulties of managing virtual teams and provides suggestions on how to improve the process including using video conferencing as a way to get to know your team members. He offers an example of how to know when a team is working effectively.

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About Author

Robert Burnside

CLO, Ketchum

Robert was named partner by Ketchum in 2005 and he oversees Ketchum’s learning and development function, including ethics policies and practices. He has applied this learning in a variety of roles including consulting, professional services, and executive management. Robert worked for 12 years in marketing and merchandising with Wrangler Brand Apparel, and 14 years in executive development with the Center for Creative Leadership, consistently ranked in the top ten globally among leadership providers by the Financial Times.

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