How can E-companies like Amazon combat inertia?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker looks at the issue of how companies that have been…
Stephen Wunker
Author & Managing Director, New Markets Advisors
Stephen Wunker is a specialist in new markets, he combines world-class strategy consulting and entrepreneurial skills. Wunker is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011, as well as co-author of Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016). Stephen has a long track record of creating successful ventures for his own companies and on behalf of clients.
Interviewed By
Tracey Fitzpatrick
Sarder TV Anchor & Former Market News Video Anchor
How can companies help consumers adopt new behaviors?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker uses an example from his own corporate background when he…
What is the strategy behind studying consumer “pain points” in shopping behavior?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about how companies should be analyzing what problems or…
What criteria did a company like Snapchat use to be successful?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides his thoughts on why the company Snapchat, with what…
Why is past customer buying behavior not the best predictor of future behavior?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker discusses why it is more important to get past traditional…