You pointed to Mark Zuckerberg as an example of a modern legacy builder. Does he still exemplify this concept?


Lucas Conley (Author of Legacy in the Making)

Lucas Conley discusses how the story of Mark Zuckerberg has changed since the book Legacy in the Making was published. He talks about how Zuckerberg illustrates the need to work on a business legacy on a daily basis and to live up to the vision of the company.



About Author

Lucas Conley

Author of Legacy in the Making

Lucas Conley is the executive editor at The Legacy Lab, the author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008), and the coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age). A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. A journalist with an eye for stories that change how we see the world, Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.

Interviewed By

Vanessa Tyler

Vanessa Tyler

Sarder TV Journalist, and Emmy Award-Winning Journalist & Anchor

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