Why does focusing on the narrative work in business planning?

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John Rossman (Author & Former Amazon Executive )

John Rossman explains why Amazon utilizes narratives rather than presentations to conduct business planning. He talks about why it is helpful to get ideas down in writing when creating new products or altering existing products including spelling out responsibilities, planning phases and providing detailed information on the consumer experience.

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About Author

John Rossman

Author & Former Amazon Executive

John Rossman is the author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader. He was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at Amazon.com. He also led the enterprise services business, with responsibilities for Target.com, NBA.com, Toys R Us, and other top brands. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others.

Interviewed By


Lyndsay Christian

Lyndsay Christian

Lyndsay

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