Why did you write The CEO’s Digital Marketing Playbook?


Tom Donohoe (Author, CEO & Founder of Level Agency)

Tom Donohoe tells the story of how his book, The CEO’s Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High-Value B2C Customer Generation, grew out of an internal document provided for new hires. He talks about why he decided to take this internal training module and turn it into a step by step guide for business executives.


About Author

Tom Donohoe

Author, CEO & Founder of Level Agency

Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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