Why are so many companies moving toward a membership environment?


Robbie Baxter (Author of The Membership Economy)

Robbie Baxter talks about the growing interest in the membership economy and a subscription-based business model. She explains that human beings want to be part of a group, enjoy a shared experience, and how technology now allows companies to build a forever relationship with their customers across time and space.


About Author

Robbie Baxter

Author of The Membership Economy

Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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