Tom Donohoe (Author, CEO & Founder of Level Agency)

Tom Donohoe explains why digital advertising and marketing campaigns based on targeted data are so effective in making new sales and bringing new customers. According to Donohoe, the main tenet of advertising has not changed from “getting the right ad in front of the right person at the right time at the right price”. He discusses how digital marketing efforts using the right mix of platforms, search engines, and targeted data can deliver good results.