Lucas Conley discusses the qualities of a modern legacy leader who is either starting a new business or trying to change the direction of an existing business. He talks about the need for leader to have a combination of personal ambition with personal value and strong beliefs.
Author of Legacy in the Making
Lucas Conley is the executive editor at The Legacy Lab, the author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008), and the coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age). A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. A journalist with an eye for stories that change how we see the world, Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.
