What do you mean by “operationalizing”?

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Maria Ross (Author of Branding Basics of Small Business)

https://youtu.be/rcH0BB2iSEI
Maria Ross talks about the importance of “operationalizing” or embedding your brand strategy into all the processes of your company including the company culture.

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About Author

Maria Ross

Author of Branding Basics of Small Business

Maria Ross is a brand strategist, speaker and author who believes cash flow and creativity are not mutually exclusive. She is the creator of Red Slice, a brand consultancy based in Northern California for entrepreneurs, startups and fast-growth businesses. Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, (2nd Edition) and a mini-eBook series, The Juicy Guides for Entrepreneurs, as well as her powerful personal memoir, Rebooting My Brain. A sought-after and dynamic keynote speaker, Maria delights audiences on both business and inspirational topics and has shared her insights in numerous media outlets, including MSNBC, ABC News, Forbes.com, and Entrepreneur Magazine. Maria also writes for Entrepreneur.com and Huffington Post.

Interviewed By


Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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