Thales Teixeira talks about the business process of decoupling and the steps he has created for businesses to follow to continue to grow their companies. He suggests that companies map out all customer value, classify each activity that is identified, find any weak area or opportunity for change and provide consumers with products or services that reduce cost, time or effort.
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
