What are the four key principles companies must leverage in order to achieve growth & transformation?


Steven Goldbach (Author & Chief Strategy Officer at Deloitte)

Steven Goldbach describes the four principles to achieve business growth as laid out in his book, Detonate. According to Goldbach, business leaders need to focus on understanding what drives human behavior, bring a beginner’s mind to the process, build minimally viable moves to test, and embrace impermanence. He discusses each of the principles and provides examples of companies that have instituted these strategies.



About Author

Steven Goldbach

Author & Chief Strategy Officer at Deloitte

Steven is Chief Strategy Officer at Deloitte and is also a member of the Deloitte US Executive Leadership Team. Steve helps executives and their teams transform their organizations by making challenging and pragmatic strategy choices in the face of uncertainty. He is an architect, expert practitioner, and teacher of the variety of strategy methodologies developed and used by Monitor Deloitte over the years. Steve is a co-author of Detonate: Why – and How – Corporations need to Blow up Best Practices (and Bring a Beginner’s Mind) to Survive.

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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