The core question is how likely are you to recommend this to a friend. What does it measure?

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Fred Reichheld (Best-selling Author & Fellow at Bain & Company)

Fred Reichheld, the creator of the Net Promoter System and an author, talks about what the core question of “recommendation” truly gauges. He mentions how this question uncovers the love standard of a recommendation and highlights what makes it the best ESG metric.

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About Author

Fred Reichheld

Best-selling Author & Fellow at Bain & Company

Named by The Economist as the "high priest" of loyalty, Fred Reichheld is the creator of the Net Promoter System℠ (NPS®) and one of the world’s leading experts on customer and employee loyalty. The best-selling author of four books on loyalty, he is a fellow at Bain & Company and founder of Bain’s Loyalty practice, which helps companies achieve results through customer and employee loyalty.

Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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