Introduction – Nicolaj Siggelkow
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School…
Browsing: Connected Strategies
Full Episode – Nicolaj Siggelkow
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School…
Learning is Creating Connections – Nicolaj Siggelkow
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School…
How did you become a professor at the Wharton School of Business?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow, economist and Professor at the Wharton School at the University…
What is the Mack Institute for Innovation Management?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Professor Nicolaj Siggelkow explains the work of the Mack Institute for Innovation…
Why did you write Connected Strategy?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow shares his reasons for deciding to write his book, Connected…
What do organizations need to learn about the customer relationship?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow explores the different facets of the customer experience and how…
How is Disney using a connected strategy successfully?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow talks about how Disney is a great example of a…
Can you explain the four elements of a connected strategy?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow discusses the four elements of a connected relationship that he…
What are the benefits of a connected customer strategy?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow discusses the benefits of creating a well-designed connected customer strategy.…