What is the central thesis of Marketing Above the Noise and who should read it?
Linda Popky (Author & President, Leverage2Market) Linda Popky talks about the value of her book, Marketing Above the Noise, to anyone…
Browsing: Author
Learning is… Power, Freedom & Money
Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s) http://youtu.be/-XHVFx2fPuo
Why “save less, earn more”?
Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s) In a controversial recommendation, Schiff discusses how if you are…
“Win-win is a loser”
Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s) In an another controversial discussion, Schiff talks about his theory…
Know-how is good, know-who is better.
Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s) In his book, Business Brilliant, Schiff states that “Know-how is…
How do you define Business Brilliant?
Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s) Lewis Schiff discusses how he took the concept of Football…
Why did you write Business Brilliant?
Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s) In this video, Lewis Schiff, Executive Director of Inc. Magazine’s…
Learning is… Like Breathing
Michael Cusumano (Author & Professor, MIT) http://youtu.be/dG30SeEaN08
About your book Staying Power
Michael Cusumano (Author & Professor, MIT) Michael Cusumano talks about the most important principle laid out in his book, Staying Power.…
Can you provide an overview of the five strategies from Strategy Rules?
Michael Cusumano (Author & Professor, MIT) Michael Cusumano talks about the five strategies all used by Steve Jobs, Bill Gates and…