Should brand messages be changed frequently?

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Joseph Ferrara  (CEO at Resonance Companies & Professor, NYU Stern School of Business )


Joseph Ferrara provides his philosophy around brand messaging. According to Ferrara, creators need to be on social media continuously saying something new and interesting while still staying true to their brand promise.

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About Author

Joseph Ferrara

CEO at Resonance Companies & Professor, NYU Stern School of Business
Joseph Ferrara is an experienced Chief Executive Officer with a demonstrated history of working in the apparel and fashion industry. Strong business development professional skilled in Entrepreneurship, Venture Capital, Strategic Partnerships, Public Speaking, and Management. He is the CEO and Co-founder of Resonance Companies and also an Adjunct Professor at NYU Stern School of Business since 2011.

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