What is the Purpose of The Transformative CEO?

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Robert Reiss (Co-author & Host, The CEO Show)

Robert Reiss discusses why he came up with the idea for his book Transformative CEO including that he felt successful CEO’s have a unique insight on both personal and business success and he wanted to create a forum where their thought could be shared with the public. According to Robert the interviews included in the book were limited to CEO’s of companies that had a billion dollars in sales and represented major brands. Anyone who wants to become a CEO or advance their career can learn from these interviews with CEOs.


About Author

Robert Reiss

Co-author & Host, The CEO Show

During the past 5 seasons Reiss has interviewed in-depth over 250 CEOs on The CEO Show with Robert Reiss. The program is a weekly nationally syndicated radio show. He has recently added its abridged version The CEO Show Minute which airs over 3,000 times a week as a daily show from 85 markets. The program has over 600,000 weekly listeners. A frequent presenter, over the past two decades Reiss has given over 300 speeches. He is the Chairman and emcee of The Conference Board’s Senior Marketing Executive Conference. Reiss also write for Forbes.com as a CEO specialist and is co-author of The Transformative CEO, published in June 2012 by McGraw-Hill.

Associated Organizations

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