How do A players typically sell an idea to management?

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Rick Crossland (Author, Founder & Talent Expert, A Player Advantage)

Rick Crossland talks about the best ways that employees can sell an idea or project to management and get it funded. He points out that writing up a business case helps improve thinking and is the best way to get a new project or idea to be taken seriously. He goes over the different elements that should be included in this short business case including identifying the problem or idea, and the solution, all expenditures, and the ROI.


About Author

Rick Crossland

Author, Founder & Talent Expert, A Player Advantage

Rick Crossland is an internationally known expert and thought leader on A Player talent. He works with organizations across the country to transform good companies into great companies with his unique A Player approach. His innovative approach to developing and validating A Players has been published on leading business sites such as,, and many others.

Interviewed By

Vanessa Tyler

Vanessa Tyler

Sarder TV Journalist, and Emmy Award-Winning Journalist & Anchor

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