How can leaders encourage transformation?
Mehran Assadi (CEO, National Life Group) Mehran Assadi talks about how leaders of cause-driven organizations must be the spokesperson for the company’s mission. He explains that leaders must demonstrate their personal…
Tell us about the Scrappy Guides Series?
Kimberly Wiefling (Author of The Scrappy Series Business Books) Kimberly Wiefling talks about why she developed the Scrappy Guides Series, which…
Innovation
Marketing & Sales
What are the elements of a great campaign?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/6IH6rARseeU Jeff Tan lays out the elements of a great advertising campaign including providing strong…
What is the impact of mobile technology?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/kFaQH9eQe2U Jeff Tan offers his thoughts on how advertisers need to think mobile first when…
