How do IT leaders use technology for solving business problems?
Brian Watson (Co-author & Former Editor in Chief, CIO Insight) The focus of CIOs currently is not on information technology but on business issues and how technology can be of strategic…
Can you explain the rule of three?
Maria Ross (Author of Branding Basics of Small Business) Maria Ross explains the importance of the “rule of three” in marketing…
Innovation
Marketing & Sales
Is it essential to become a passion brand?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum talks about how not every company will want to pursue becoming a…
What are the building blocks of a strong brand?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser provides an example of what he…
