How do organizations keep from getting to panic mode?

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Michele Wucker (Author & CEO, Gray Rhino & Company)


Michelle Wucker talks about her fourth phase which she calls panic to the identification of gray rhinos or big problems. According to Wucker, it is important to create a sense of urgency about dealing with a problem but you don’t want to give in to panic and make the wrong decision based on emotional responses to a crisis.

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About Author

Michele Wucker

Author & CEO, Gray Rhino & Company

Michele Wucker is an author, commentator and policy analyst specializing in the world economy and crisis anticipation. Michele is a global thought leader with three decades of experience in media, finance, and non-profit management and content creation. She is the author of The Gray Rhino: How to Recognize and Act on the Obvious Dangers we Ignore.

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