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Baruch Lev (Author & Professor, NYU Stern School of Business)
Baruch Lev addresses the issue of whether mixed messages from both a company and from analysts can impact company earnings. He talks about how if investors look only at company financial reports or analyst reports they may be missing the true value of a company. He provides examples of companies that are undervalued by the current financial accounting structure and discusses how his new reporting scheme would provide a clearer picture of how a company was doing.