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What is the best way to articulate IT’s value proposition to management?

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By on Leadership, Sarder CIO Talks
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Joe Bruhin  (Former CIO, Constellation Brands Inc.)


Increasingly stakeholders are becoming enlightened about the value of information technology within an organization, according to Joe Bruhin. He talks about why CIOs need to make sure that the basics are taken care of before taking on a strategic business responsibility. According to Bruhin, it is essential to partner with business leaders within the organization and to make sure that decisions about technology costs are made jointly, and that the focus is on transforming the business.

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About Author

Joe Bruhin

Former CIO, Constellation Brands Inc.

Mr. Bruhin has over 30 years as an information technology professional and leader. Most recently, he was the Chief Information Officer and Senior Vice President of Constellation Brands Inc. where he directed all aspects of the organization’s information technology activity supporting the organization's strategic goals. He is co-founder of the SIM Western New York chapter, where he currently serves as both Vice President & Programs Co-Chair.

Interviewed By


Phil Weinzimer

Phil Weinzimer

Author & President, Strategere Consulting

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