How does the Net Promoter System support businesses to measure their financial success?

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Fred Reichheld (Best-selling Author & Fellow at Bain & Company)

Fred Reichheld, the creator of the Net Promoter System and an author, talks in detail about how top businesses see profits as a constraint and not the objective and how their aim is to maximize happy customers. He shares the example of Discover card and discusses what makes them the leader of the credit card business.

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About Author

Fred Reichheld

Best-selling Author & Fellow at Bain & Company

Named by The Economist as the "high priest" of loyalty, Fred Reichheld is the creator of the Net Promoter System℠ (NPS®) and one of the world’s leading experts on customer and employee loyalty. The best-selling author of four books on loyalty, he is a fellow at Bain & Company and founder of Bain’s Loyalty practice, which helps companies achieve results through customer and employee loyalty.

Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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