How do you choose designer partners?

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Joseph Ferrara  (CEO at Resonance Companies & Professor, NYU Stern School of Business )


Joseph Ferrara describes what he looks for when partnering with a new designer. He talks about the need for the designer to have a demonstrated ability to create things that a significant number of people connect with and are willing to pay for and wear.

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About Author

Joseph Ferrara

CEO at Resonance Companies & Professor, NYU Stern School of Business
Joseph Ferrara is an experienced Chief Executive Officer with a demonstrated history of working in the apparel and fashion industry. Strong business development professional skilled in Entrepreneurship, Venture Capital, Strategic Partnerships, Public Speaking, and Management. He is the CEO and Co-founder of Resonance Companies and also an Adjunct Professor at NYU Stern School of Business since 2011.

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