Joseph Ferrara  (CEO at Resonance Companies & Professor, NYU Stern School of Business )

Joseph Ferrara talks about how the idea for the Resonance platform came into being. He discusses how after selling his private label company he became an angel investor in the fashion industry and realized there was a need for a platform that would help designers sell directly to consumers. He shares his feelings about what he saw happening to independent fashion designers and when he realized that the right kind of platform could support them and grow their business.