Thales Teixeira discusses the topic of consumer attention span and explains that physiologically our attention span has not changed. He talks about how an increase in the number of companies, brands, and products puts more of a demand on our attention making capturing attention span an expensive proposition.
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
