Why Focusing on Long Term Investments?

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Andrew Winston (Author, Green to Gold and Green Recovery, Consultant/Speaker/Writer on Green Business)

Andrew discusses how many public companies, because of the economic environment, have been focused on quick paybacks but that this focus results in a vicious cycle and that CEOs must address longer term investments such as organizational development and sustainability.

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About Author

Andrew Winston

Author, Green to Gold and Green Recovery

Andrew is a globally recognized expert on green business, appearing regularly in major media such as The Wall Street Journal, Time, BusinessWeek, New York Times, and CNBC. He is dedicated to helping companies use environmental strategy to grow and he writes extensively on green business strategy, including a weekly column for Harvard Business Online and regular pieces on Huffington Post. Andrew is also the author of The Big Pivot, Green Recovery and co-author of Green to Gold, the international best-selling guide to what works – and what doesn’t – when companies go green.

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