What do leaders need to do to be effective in the digital age?

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Alejandra Castillo  (CEO, YWCA-USA)

Alejandra Castillo talks about what she believes leaders need to do to be successful in the digital age. This includes working collaboratively with other organizations, to have a staff that is nimble and open to change and to use social media effectively to reach your audience. Castillo explains how her organization is working to reach different cohorts of the population using social media as a tool.


About Author

Alejandra Castillo


Alejandra Y. Castillo serves as the Chief Executive Officer of the YWCA-USA. As CEO, Alejandra leads the iconic 150 year old YWCA-USA's strategic mission to eliminate racism and empower women. YWCA-USA represents a national network of 215 YWCA associations delivering critically needed social and community programs.

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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