What are some of the downfalls of big data?

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J.P. Eggers (Associate Professor, NYU Stern School of Business)


J. P. Eggers discusses the effect of relying on big data for marketing purposes, if that data is based on a company’s current customer base. He talks about ways in which companies can use different approaches to find new types of consumer while retaining loyal customers.

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About Author

J.P. Eggers

Associate Professor, NYU Stern School of Business

J.P. Eggers is a Associate Professor at New York University Stern School of Business as and teaches the core M.B.A. strategy class and a strategy capstone elective. Professor Eggers’s research interests focus on technological change, decision-making under uncertainty and new product development. Specifically, he studies the challenges faced by managers and executives in making good decisions and addressing new opportunities in emerging technologies. Prior to his academic career, Professor Eggers was a strategy consultant with two firms, Kurt Salmon Associates and Viant, Inc., both of which specialize in product development strategy and new technology projects for firms ranging from Nordstrom to NASCAR and from Coca-Cola to YKK Zippers. He also worked as a political consultant on congressional, senatorial and gubernatorial campaigns across the United States.

Interviewed By


Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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