Why did you decide to write, A World Gone Social?

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Mark S. Babbitt  (Author, Entrepreneur & Leadership Mentor)

Mark Babbitt, leadership mentor, speaker, President of Switch and Shift, and author of, A World Gone Social, speaks with Sarder TV Correspondent, Vaishali Jain, about his book and his reasons for writing it. He discusses how the business world was not prepared for the arrival of social media nor for its impact on every aspect of business life. He points out how “the old white guys” in charge of many large corporations are clueless how to utilize social media. Babbitt discusses the different demographics that will be helped by his book.


About Author

Mark S. Babbitt

Author & CEO, YouTern

Mark S. Babbitt is a speaker, author and blogger who serves as CEO and Founder of YouTern, a social community for college students, recent graduates and young professionals that Mashable calls a "Top 5 Online Community for Starting Your Career." He is also President of Switch and Shift and CMO and co-founder of ForwardHeroes.org. Mark is also author of the book "A World Gone Social - How Companies Must Adapt to".

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