Should all companies focus on A players?

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Rick Crossland (Author, Founder & Talent Expert, A Player Advantage)

Rick Crossland discusses why organizations need to focus on hiring A players and not settle for average employees. He talks about how A players tend to focus not just on themselves but on the good of the company and want to see a reinvestment in making an organization better. He points to the example of Safelite and their mission to focus on either helping employees to improve their A-level skills or to bring in new A players.


About Author

Rick Crossland

Author, Founder & Talent Expert, A Player Advantage

Rick Crossland is an internationally known expert and thought leader on A Player talent. He works with organizations across the country to transform good companies into great companies with his unique A Player approach. His innovative approach to developing and validating A Players has been published on leading business sites such as,, and many others.

Interviewed By

Vanessa Tyler

Vanessa Tyler

Sarder TV Journalist, and Emmy Award-Winning Journalist & Anchor

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