How did you become a professor at the Wharton School of Business?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow, economist and Professor at the Wharton School at the University…
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What is the Mack Institute for Innovation Management?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Professor Nicolaj Siggelkow explains the work of the Mack Institute for Innovation…
Why did you write Connected Strategy?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow shares his reasons for deciding to write his book, Connected…
What do organizations need to learn about the customer relationship?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow explores the different facets of the customer experience and how…
How is Disney using a connected strategy successfully?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow talks about how Disney is a great example of a…
Can you explain the four elements of a connected strategy?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow discusses the four elements of a connected relationship that he…
What are the benefits of a connected customer strategy?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow discusses the benefits of creating a well-designed connected customer strategy.…
How do platforms differ by types of connectivity?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow explains some of the differences in company platforms and how…
What are the goals of a connected customer strategy?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow explains why it is important for companies to understand their…
Learning is Eternal – Lori Sokol
Lori Sokol (Author & Executive Director, Women’s eNews) Lori Sokol, PhD, is Executive Director of Women’s eNews, a global non-profit that…