What is Branding & what are its Benefits? by BrandingPays author, Karen Kang

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Karen Kang (Author & CEO, BrandingPays LLC)

In this video, Karen discusses the benefits of branding and how it can help both a company and an individual. She states that if your name does not have recognition then people cannot find you or reach out to you and you miss opportunities. With the right branding people will know what you or your product or company stand for and this can bring success.


About Author

Karen Kang

Author & CEO, BrandingPays LLC

Karen Kang is the author of BrandingPays and a recognized brand strategist. She the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She was a principal and partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She’s consulted to more than 150 organizations in the U.S., Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Lavante, Synopsys, Maxtor, NCR, Park Systems, UC Davis Health System and VoyagePrive.

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