How do membership & sharing economies differ?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains the differences between membership economies including subscription-based services and sharing economies…
Robbie Baxter
Author of The Membership Economy
Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.
Interviewed By
Tracey Fitzpatrick
Sarder TV Anchor & Former Market News Video Anchor
Are Millennials the biggest market for membership products & services?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter talks about the demographics of the membership economy and the market for…
What has led to an increased interest in a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains what she sees as contributing factors to the popularity of the…
What is the best way to determine if a company will benefit from a subscription-based business model?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter goes over the benefits of implementing a subscription-based business model. This includes…
What are the drawbacks of a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains some of the problems that can arise with a membership business…
How does consumer privacy coexist with a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains the issue of privacy and how it relates to membership organizations.…
What kinds of companies are transitioning to a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter provides examples of types of companies and industries that have jumped into…
Why should companies move from the sales approach of the funnel to the chute?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains why she thinks companies that are implementing a membership business model…
What is the importance of a Superuser to a membership-based business?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter defines a Superuser and explains how these very special customers can help…
How important is pricing in a membership business model?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter discusses the importance of choosing the right pricing when implementing a subscription…