Who is your audience for Data-ism?

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Steve Lohr (Author & Reporter at New York Times)

Steve Lohr talks about the different aspects of his book, Data-ism, including historical background on computers and data, and a look at the future of Big Data and the challenges it poses for businesses and governments. He discusses how he targeted the book for the larger audience that will be impacted by Big Data on a daily basis.


About Author

Steve Lohr

Reporter, The New York Times

Steve Lohr is a senior writer and technology reporter for the New York Times. He reports on technology, business and economics and is a leading expert on the corporations that dominate computing today. He has written for magazines including The New York Times Magazine, The Atlantic Monthly and The Washington Monthly. He is the author of "Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else", where he chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.

Interviewed By

Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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