Tom Donohoe addresses the issue of what will happen to digital advertising and marketing if social media platforms restrict access to individual data. He talks about how profitable digital advertising is currently based primarily on the use of data from Facebook and Google and discusses the negative impact restrictions could have.
Author, CEO & Founder of Level Agency
Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.
