Tom Donohoe explains what needs to be different when undertaking international digital marketing campaigns. He talks about the use of standard platforms for the international market utilizing customized culturally specific messages based on market location.
Author, CEO & Founder of Level Agency
Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.
