Robbie Baxter discusses how the use of SAAS has altered the role of the CIO within an organization including the need for less staff and more focused responsibilities. She talks about how being able to use software hosted by a vendor on the cloud frees us IT staff to focus on differentiated work including being involved in the development of new products.
Author of The Membership Economy
Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.
